April 03, 2010

Customer service in Cree, Inuktitut

RBC becomes first Canadian bank to offer indigenous languages telephone serviceRBC today announced the introduction of Cree and Inuktitut, two of the most commonly-spoken indigenous languages in Canada, to its multi-language telephone banking service. RBC is the first Canadian financial institution to offer telephone services in these languages.

Launched in 2008, RBC's multi-language telephone service has more than 2,600 specialized interpreters who help with day-to-day basic business and personal banking inquiries such as opening an account, paying bills or requesting foreign exchange information at no cost to the client. Interpreters are available to help translate 180 different languages.

"Canada is home to a variety of languages that many organizations do not recognize, or have the capacity to service through translation," explained Dale Sturges, national director, Aboriginal Banking, RBC. "We are pleased to be able to continue reaching out to an underserved market by incorporating Cree and Inuktitut into our customer service capabilities. RBC has a long history of building relationships with the Aboriginal community and we remain committed to finding innovative ways to partner with our clients to meet their financial needs."

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